Mega Star Chiranjeevi’s next film “Sye Raa Narasimha Reddy” is already creating such a buzz that on-line digital film sites are vying to buy the rights for the film. One sight has reportedly offered a stupendous amount for the films digital rights.
Digital video streaming rights have become a major revenue stream for film makers now. A major portion of the cost of production can be recovered by selling the digital rights to the correct buyer. That is what has reportedly happened to Mega Star Chiranjeevi’s “Sye Raa Narasima Reddy” being produced by his son Ram Charan under their home banner Konidela Productions. It is learnt that Amazon has made one huge offer for the digital rights of the film which covers almost 20% of the production cost. It was earlier reported that the film had a total budget of Rs.200 crores. This means Amazon’s offer is close to Rs.40 crores. This will obviously include the Hindi and other language streaming rights as well.
The presence of the Big B Amitabh Bachan in the star cast opens out the entire Hindi belt market for the film. This is what must have attracted the website to make such a huge offer according to industry insiders. The film will have a different title for the Hindi version.