In an age where heroes dominate the film industry and every film goes by their name, Boyapati is one director who has developed his own star value. His soon to be released “Jaya Janaki Nayaka” sold its satellite rights for a bomb proving his stardom once again.
The Telugu satellite rights for the film were acquired by MAA TV for Rs.5 crores and the Hindi satellite rights were acquired by Sony Network for a Rs.7 crores. The buzz in the industry is that the film fetched such huge rates entirely owing to the star value that Boyapati Srinu enjoys.
The hero of the film is the struggling Bellamkond Srinivas who has a string of 3 flops behind him. The others in the star cast were all roped in entirely owing to Boyapati. Boyapati sure belongs to a rare breed of directors.