Natural Star Nani has achieved an incredible record by registering stunning 7-in-a-row blockbusters. That puts him into a league unto himself. Thanks to his incredible success his next film “MCA – Middle Class Abbayi” has done incredible pre-release business.
The first look poster of the film itself had the trade high on expectations of the film. That was followed by the teaser which helped the hero connect wonderfully with real life middle class boys. That only helped to raise hopes of yet another blockbuster from Nani. Now the film’s pre-release business has been at the highest in the hero’s career.
Inisders in the trade reveal that “MCA – Middle Class Abbayi” achieved a total pre-release business of Rs.25.00 crores globally for its theatrical rights alone. This means that the film has to collect at least Rs.27.00 crores in shares globally to bring the buyers into a profit zone. Trade sources are confident that this is not a difficult target to achieve given Nani’s incredible popularity currently. This apart the film’s satellite rights have fetched Rs.6.00 crores from a leading television channel. A very famous digital platform has purchased the digital rights of the film for a stunning Rs.5.50 crores. That brings the total pre-release business to Rs.36.50 Crores.
The film was directed by Venu Shriram and has Sai Pallavi in the lead opposite Nani. Devi Sri Prasad provided the music. Ace producer Dil Raju has produced it on his Venkateswara Creations banner. The film will hit the screens on 21st December 2017.