The combination of Pawan and Trivikram is riding on a wave of high expectations from the industry and trade. That is why the pre-release business is fetching record prices even before the title is announced. The audio rights have also gone the same way.
Already the theatrical rights and audio rights of the film have gone for huge prices. The latest buzz is that even the audio rights have fetched incredible rates. Industry circles reveal that the audio rights have been acquired by a leading audio company for a record Rs.2.00 Crores. This is the highest ever rate for audio rates in Tollywood. Even the “Bahubali” series did not fetch such a huge price for its audio rights. Industry insiders feel that with the director-hero being a crazy combination and the music director being the talented Anirudh, the music company found it worthwhile investing that huge amount for the audio rights. So now Pawan has a record bigger than “Bahubali” too.
Anu Emanuelle and Keerthy Suresh play the heroines in the film. Right now the unit is busy shooting the last few scenes. They are working furiously towards meeting the January 2018 release deadline that they have set for themselves.