Thalapathi Vijay’s latest Kollywood offering “Mersal” is being released in Telugu under the title “Adirindhi”. The film has stunned the trade with its pre-release business and set a new record in Kollywood.
Vijay’s “Adirindhi” achieved a record breaking pre-release business of Rs.156 crores for its global theatrical rights and other revenue streams put together. This is an incredible record second only to Rajnikanth’s films. This is the highest pre-release business in the career of the hero. Check out where the money came from. Even the overseas theatrical rights were sold for far higher than what films of many top Tollywood heroes generally fetch.
“Adirindhi” global pre-release business: (Rs in Crores)
Tamil Nadu: 70.00
AP + Nizam: 4.60
Rest of India: 0.80
Total Global Theatrical Rights for Tamil & Telugu: Rs.113.50 Crores
Satellite Rights other than Hindi: 28.50
Hindi theatrical and satellite rights: 11.00
Music album: 3.00
Total Global pre-release business: Rs.156.00 Crores